Lost in the Maze

Sultanian Urban Planning
The medina was laid out with meticulous precision. Three main thoroughfares cross the city: Istiqlal Avenue, Mohamed Zerktouni Avenue, and Sidi Mohammed Ben Abdallah Street. Around these axes, the souks are organized by trade, a medieval tradition that remains vibrant today.

Hidden Treasures
There is the jewelers' souk, a legacy of Essaouira's Jewish craftsmanship, famous for its silver filigree work. The spice souk (Rahba) is a feast for the senses: pyramids of cumin, saffron, ras el hanout, and medicinal herbs. Finally, the grain market, often overlooked, offers a glimpse into the rural life of the region. Etiquette: Here, negotiation is a gentle art. Essaouira merchants are renowned for their calm and courtesy. Take the time to discuss, accept a cup of tea, and understand the item before discussing price.